About me

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I have 10+ years of experience strengthening product strategies and optimising development processes for a range of clients, ranging from early-stage startups to global brands.

 

I enable organisations to achieve measurable business outcomes by applying a product and design thinking approach to product development, and have a proven track record of improving product KPIs, streamlining operational workflows, and establishing organisational user-centricity.

I take a holistic, tailored approach to each organisation’s unique needs, empowering cross-functional teams to adopt data-informed methods that enhance efficiency, foster collaboration, and drive strategic alignment.